You know that feeling, when you think that you've put in an effort and have something to show for it and that it's good enough / big enough / long enough / substantial enough and then, then someone says, here - look at this - and there you see a piece of work that makes yours look like something a pre-schooler did. And if you're honest, it's so good you literally want to vomit while this internal struggle between jealousy and admiration rages.

Well, that's how I felt today....

Michael Cheney, that master of online marketing, put out a shout asking for friends to take a look at his new content site before it goes live. Being neighbourly (I know with Brexit the UK is feeling a wee bit isolated, but they're still our next door neighbours) I put my hand up and smugly said 'happy to'. Well, I can say it's been a while since I ate so much humble pie.

Michael lays out practical, common-sense advice in Email Marketing Do's and Don'ts - The Momma Method. With 7 big DO's and another 7 big DON'Ts and plenty more to think about, I have never seen a more comprehensive primer in crafting email, ever. While it's true I was aware of some of these issues and tips before, I certainly hadn't thought about them in the way he lays out and there are several I hadn't thought about at all.

They say when the student is ready, the teacher will appear. I'm guessing I'm ready to finally learn how to do this right. Thank you Michael.

Check it out yourself at Email Marketing Do's and Don'ts - The Momma Method

Then come back and let me know what you think in the comments section below 😊