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Psychology and Marketing

Understanding customer needs and motivation Abraham Maslow's theory on the hierarchy of needs outlines distinct needs on 5 levels, falling into 2 categories. The first category is Basic and includes biological survival needs (such as food, heat and rest) and safety...

Numbers Do Not Lie

According to the popular saying there are "lies, damned lies and statistics". Nevertheless, the truth is that numbers do not lie. They can be misstated, misrepresented, and misunderstood but they cannot lie. Misstatements are most often used to create the impression...

4 Simple Truths for Becoming Rich

4 Simple Truths for Becoming Rich - Money doesn’t grow on trees, true? Possibly It costs money to make money, true? Probably It’s easy to make money, true? Definitely Truth the First The trick to becoming rich isn’t in making money, it’s in holding onto it. According...