Psychology and Marketing
Understanding customer needs and motivation
Abraham Maslow's theory on the hierarchy of needs outlines distinct needs on 5 levels, falling into 2 categories. The first category is Basic and includes biological
Internet marketing
Numbers Do Not Lie
According to the popular saying there are "lies, damned lies and statistics". Nevertheless, the truth is that numbers do not lie. They can be misstated, misrepresented, and misunderstood but they