Paraic Bergin

Tag: business development

  • Learn How To Bank An Extra 50K in 90 Days

    If I Offered To Show You How To Bank An Extra 50K in 90 Days, Would You Take Me Up On It? Making the right offer to the right prospect at the right time can transform the business – and life – of both buyer and seller. Getting it wrong can also be transformative –…

  • Boost Customer Engagement And Retention: 18 Proven Tactics

    Boost Customer Engagement and Retention: 20 Proven Tactics Key Takeaways Personalizing customer experiences boosts engagement and loyalty. Using technology like AI chatbots can improve customer interactions. Building a community around your brand fosters long-term relationships. Loyalty programs and rewards encourage repeat business. Regular feedback helps refine strategies and enhance satisfaction. Maximizing Customer Engagement Engaged customers…

  • Customer Relationship Management (CRM) Systems: A Smart Investment for Small Business Owners

    Customer Relationship Management (CRM) Systems: A Smart Investment for Small Business Owners

    Customer Relationship Management (CRM) Systems: A Smart Investment for Small Business Owners Customer relationship management is essential to a successful business. Customer retention is just as important as lead generation, but many business owners neglect it. Others may feel daunted by the many moving parts required to maintain good relationships, including capturing customer data, streamlining…

  • How To Get Ahead: 8 Ways To Optimize Your Business Strategy

    Key Takeaways A business strategy aligns with your company’s vision and defines how you’ll achieve your goals. Long-term strategies focus on sustainability and growth, while short-term strategies address immediate needs. Setting SMART goals ensures that objectives are clear, measurable, and attainable. Market research is crucial to understand your competition and identify your business’s unique advantages.…

  • Overcoming Business Growth Challenges: Fixing Broken Systems

    Key Takeaways Rapid business growth can lead to operational chaos if systems aren’t upgraded. Identifying bottlenecks is crucial for smooth scaling; common areas include workflow, supply chain, and customer service. Outdated technology can impact growth and needs to be replaced with the right software and automation tools. Leadership restructuring is essential to support sustainable scaling,…

  • Actionable Lead Generation 101

    Lead Generation 101 Start Here If You Want Lots Of Leads But Find It’s All Too Complicated In a world where everything is digital, it is easy to forget that not so long ago the only way to generate sales leads was through offline methods. While online lead generation is the most common avenue, offline…

  • All Lead Generation Methods Are Not Equal

    All Lead Generation Methods Are Not Equal Leads are a fundamental element of any business. Especially one with plans to scale. They are not just contacts. They are people who have expressed interest in your offering by taking some kind of action. Lead generation is the process of attracting, qualifying and converting prospective consumers or…

  • Is Your Business a Dog, Cash Cow, or Rising Star? What the BCG Matrix Means for Small Business Owners

    Is Your Business a Dog, Cash Cow, or Rising Star? What the BCG Matrix Means for Small Business Owners The Boston Consulting Group Growth Share Matrix (BCG Matrix) pegs products/services according to growth and market share: A Rising Star has high growth and high market share; A Cash Cow has low growth but high market…

  • Who Can Spend The Most To Acquire A Customer Wins In The End

    Who Can Spend The Most To Acquire A Customer Wins In The End There are only 2 types of advertising – but what they are depends on who is talking. One basic distinction is between (a) direct response and (b) everything else. Another is between advertising that (a) works and (b) doesn’t. A third is…

  • Sherlock Holmes and the Case of the Missing Link

    Sherlock Holmes and the Case of the Missing Link Sometimes finding a customer can be a bit like solving a crime. The detective starts with a crime or suspected crime and possibly a crime scene. The entrepreneur starts with a product and/or service that solves a need and possibly a market where people with that…