Tag: business development
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Time For Action: Discover New Opportunities Ahead
Spring is time for action While winter is traditionally the time for taking stock, reviewing and assessing the year just ending and making plans for the coming year, Spring is time for action – new ideas, new paths to explore. Unfortunately, honest review and pragmatic planning are more observed in the breach than practiced. The…
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Why Understanding Customer Needs And Motivation Is Important
Understanding customer needs and motivation Abraham Maslow’s theory on the hierarchy of needs outlines distinct needs on 5 levels, falling into 2 categories. The first category is Basic and includes biological survival needs (such as food, heat and rest) and safety needs (security, freedom from fear, stability). The second category is Growth and includes affiliation…