Tag: marketing
-
The Controversial Brand of Trump
The Brand of Trump The value of your brand. What is it? Can a brand have value? The answer is your brand is both worthless, and priceless. Does anyone actually care about your ‘brand’? I mean, other than you? I don’t think so. What we do care about is how being associated with your brand…
-
Who Can Spend The Most To Acquire A Customer Wins In The End
Who Can Spend The Most To Acquire A Customer Wins In The End There are only 2 types of advertising – but what they are depends on who is talking. One basic distinction is between (a) direct response and (b) everything else. Another is between advertising that (a) works and (b) doesn’t. A third is…
-
Quality and Value
Quality and Value “And what is good, Phaedrus, and what is not good – need we ask anyone to tell us these things?” Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance, 1974 Quality and value, like beauty, are in the eye of the beholder. Armand Feigenbaum in Total Quality Control (1961) defines quality…
-
Sherlock Holmes and the Case of the Missing Link
Sherlock Holmes and the Case of the Missing Link Sometimes finding a customer can be a bit like solving a crime. The detective starts with a crime or suspected crime and possibly a crime scene. The entrepreneur starts with a product and/or service that solves a need and possibly a market where people with that…
-
31 Winning Tips For Making Money Online
31 Tips For Making Money Online It’s a sad fact, but a fact nevertheless, that the majority of people involved in online marketing lose money. For every one grossing 6 figures and above, there are 99 doing 5 figures and below. Every day, thousands more join the hunt for digital millions and the freedom from…
-
Why Understanding Customer Needs And Motivation Is Important
Understanding customer needs and motivation Abraham Maslow’s theory on the hierarchy of needs outlines distinct needs on 5 levels, falling into 2 categories. The first category is Basic and includes biological survival needs (such as food, heat and rest) and safety needs (security, freedom from fear, stability). The second category is Growth and includes affiliation…