We all want to cheat. Whether it's getting inside secrets, cheatsheets, unfair advantage, whatever, a surefire way to sell something is to position it as giving the buyer some benefit

The value of your brand. What is it? Can a brand have value? The answer is your brand is both worthless, and priceless. Does anyone actually care about your 'brand'? I mean,

There are only 2 types of advertising - but what they are depends on who is talking. One basic distinction is between (a) direct response and (b) everything else. Another is between

‘And what is good, Phaedrus, and what is not good – need we ask anyone to tell us these things? (Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance,

Sometimes finding a customer can be a bit like solving a crime. The detective starts with a crime or suspected crime and possibly a crime scene. The entrepreneur starts with

I always knew that it wasn't just fight or flight. Knew it in my bones. And found it impossible to identify with that binary choice. Because my default response was freeze. I

The first day of Spring. New shoots, new ideas, new paths to explore. Winter is traditionally the time for taking stock, reviewing and assessing the year just ending and making plans

I've loved George Orwell's 1933 autobiographical novel about his experiences in Paris and London, right from the time I first read it at 16 years old. Little did I suspect that