Psychology and Marketing

Understanding customer needs and motivation Abraham Maslow's theory on the hierarchy of needs outlines distinct needs on 5 levels, falling into 2 categories. The first category is Basic and includes biological

Numbers Do Not Lie

According to the popular saying there are "lies, damned lies and statistics". Nevertheless, the truth is that numbers do not lie. They can be misstated, misrepresented, and misunderstood but they

Evolutionary Hunter

I'm spending 3 days hooked into Russel Brunson & ClickFunnels first ever Two Comma Club Live Virtual Conference. Given the 7 hour time difference, it starts at 6pm my time

Mental Chemistry

I have long been a fan of Charles F Haanel, author of "The Master Key System". Among the urban legends surrounding this book is one that Bill Gates attributed his

My First Product

I've been working with John Thornhill and Randy Smith in the Partnership to Success program and am close to having my first product ready for launch. Looking back to where

Origin Story

I'm participating in a ClickFunnels One Funnel Away 30 day Challenge and one of the tasks is to write and publish my origin story. The whole story would fill a

Mentors and Role Models

My dad died when I was 6 and I grew up without a male role model. My family was my mother, my 2 sisters and myself. My father was an