Free Workshop
You may not know it but I trained as an accountant with KPMG and since I qualified in 1990, I've been working in finance, general management, marketing, and business development.
Over
F is for Frog
I remember as a child collecting frog spawn in a jar and bringing it home, or into school, and keeping it to see the tadpoles develop and eventually the frogs
E is for Elephant (in the Room)
Long, long ago (seems like it was another life altogether) I was retained to manage a company.
New owners had taken over and the guy they put in to replace the
D is for Dog!
The Boston Consulting Group Matrix (BCG Matrix) pegs products/services according to growth and market share. A rising star has high growth and high market share, a cash cow has low
C is for Cheetah…..or Cheater..
We all want to cheat. Whether it's getting inside secrets, cheatsheets, unfair advantage, whatever, a surefire way to sell something is to position it as giving the buyer some benefit
B is for Buffalo….Wrong again – B is for Branding
The value of your brand. What is it? Can a brand have value?
The answer is your brand is both worthless, and priceless.
Does anyone actually care about your 'brand'? I mean,
A is for Aardvark….Only Joking! A is for Advertising
There are only 2 types of advertising - but what they are depends on who is talking.
One basic distinction is between (a) direct response and (b) everything else.
Another is between
Every Day, In Every Way….
‘And what is good, Phaedrus, and what is not good – need we ask anyone to tell us these things? (Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance,
The Very, Very Hungry Caterpillar
Without wanting to get into a deep discussion on the nature of evolution, it would be fair to say that a majority do not have a working knowledge of Darwin's