Is Your Business a Dog, Cash Cow, or Rising Star? What the BCG Matrix Means for Small Business Owners The Boston Consulting Group Growth Share Matrix (BCG Matrix) pegs products/services according to growth and market share: A...
Read MoreC is for Cheetah…..or Cheater We all want to cheat. Whether it’s getting inside secrets, cheat-sheets, unfair advantage, whatever, a surefire way to sell something is to position it as giving the buyer some benefit...
Read MoreThe Brand of Trump The value of your brand. What is it? Can a brand have value? The answer is your brand is both worthless, and priceless. Does anyone actually care about your ‘brand’? I mean, other than you? I...
Read MoreWho Can Spend The Most To Acquire A Customer Wins In The End There are only 2 types of advertising – but what they are depends on who is talking. One basic distinction is between (a) direct response and (b) everything...
Read MoreQuality and Value “And what is good, Phaedrus, and what is not good – need we ask anyone to tell us these things?” Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance, 1974 Quality and value, like beauty, are...
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