If I Offered To Show You How To Bank An Extra 50K in 90 Days, Would You Take Me Up On It?
Making the right offer to the right prospect at the right time can transform the business – and life – of both buyer and seller.
Getting it wrong can also be transformative – but in the wrong direction. Most often, getting it wrong means not making the sale or making a sale that isn’t profitable.
It’s tempting to jump to conclusions about why something succeeds or fails. We do it all the time. I was looking at a client’s customer profile and saw that 75%+ were international and more than 60% of the rest were national but non-local. I was told that the reason for this was lack of local interest.
So I went around the local town, just talking to people on the street, in shops and in cafés/restaurants. Asking were they aware of this business, did they know what they offered, had they ever gone there/been a customer, what they thought if they did. And if they hadn’t been a customer, why not?
The most common answer I got was people didn’t go there because “they never answer the phone.”
Back with my client, I shared my findings and we made some small changes. The first was to divert the landline to a cellphone that was carried at all times by the manager on duty.
Local business increased. This drove development of new products and services specifically for that market. Within 2 years, sales to local customers had increased by more than 500%. But it didn’t stop there – national non-local business also grew. Because while the core offering hadn’t changed substantially, the overall offering was attractive to a much wider audience with broader interests.
If you’re a business owner or CEO, I can teach you how to transform your business in just 90 days – without paying for ads, without cutting corners, and without working harder.
