Month: July 2020

Psychology and Marketing

Understanding customer needs and motivation Abraham Maslow’s theory on the hierarchy of needs outlines distinct needs on 5 levels, falling into 2 categories. The first category is Basic and includes biological survival...

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Numbers Do Not Lie

According to the popular saying there are “lies, damned lies and statistics”. Nevertheless, the truth is that numbers do not lie. They can be misstated, misrepresented, and misunderstood but they cannot lie....

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4 Simple Truths for Becoming Rich

4 Simple Truths for Becoming Rich – Money doesn’t grow on trees, true? Possibly It costs money to make money, true? Probably It’s easy to make money, true? Definitely Truth the First The trick to becoming rich isn’t in...

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