D is for Dog!

The Boston Consulting Group Matrix (BCG Matrix) pegs products/services according to growth and market share. A rising star has high growth and high market share, a cash cow has low

C is for Cheetah…..or Cheater..

We all want to cheat. Whether it's getting inside secrets, cheatsheets, unfair advantage, whatever, a surefire way to sell something is to position it as giving the buyer some benefit

Every Day, In Every Way….

‘And what is good, Phaedrus, and what is not good – need we ask anyone to tell us these things? (Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance,

Fight, Flee or Freeze

I always knew that it wasn't just fight or flight. Knew it in my bones. And found it impossible to identify with that binary choice. Because my default response was freeze. I

Make It Happen!

The first day of Spring. New shoots, new ideas, new paths to explore. Winter is traditionally the time for taking stock, reviewing and assessing the year just ending and making plans