Author: Paraic Bergin

‘And what is good, Phaedrus, and what is not good – need we ask anyone to tell us these things? (Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance, 1974) Quality and value, like beauty, are in the eye of the beholder....

Without wanting to get into a deep discussion on the nature of evolution, it would be fair to say that a majority do not have a working knowledge of Darwin’s “On the Origin of Species by Means of Natural Selection,...

Sometimes finding a customer can be a bit like solving a crime. The detective starts with a crime or suspected crime and possibly a crime scene. The entrepreneur starts with a product and/or service that solves a need and...

I always knew that it wasn’t just fight or flight. Knew it in my bones. And found it impossible to identify with that binary choice. Because my default response was freeze. I was familiar with the concept of the lamped...

The first day of Spring. New shoots, new ideas, new paths to explore. Winter is traditionally the time for taking stock, reviewing and assessing the year just ending and making plans for the coming year. Spring is action time....