Author: Paraic Bergin

Understanding customer needs and motivation Abraham Maslow’s theory on the hierarchy of needs outlines distinct needs on 5 levels, falling into 2 categories. The first category is Basic and includes biological survival...

According to the popular saying there are “lies, damned lies and statistics”. Nevertheless, the truth is that numbers do not lie. They can be misstated, misrepresented, and misunderstood but they cannot lie....

4 Simple Truths for Becoming Rich – Money doesn’t grow on trees, true? Possibly It costs money to make money, true? Probably It’s easy to make money, true? Definitely Truth the First The trick to becoming rich isn’t in...

I’m spending 3 days hooked into Russel Brunson & ClickFunnels first ever Two Comma Club Live Virtual Conference. Given the 7 hour time difference, it starts at 6pm my time so it’s a bit of a challenge to organise...

I have long been a fan of Charles F Haanel, author of “The Master Key System”. Among the urban legends surrounding this book is one that Bill Gates attributed his success with Microsoft to it. Whether it’s true...